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Creativity & Innovation

Innovation & Creativity have been central competencies within the IAK since its foundation in 1970. Today, almost 4 decades later, is the ability to leave old thinking and behavioral patterns to create new things and to adjust to the ever changing environment still a factor for present and future success.

The IAK services improve the following areas:

  • Openness and curiosity
  • Creativity and power for creation
  • Courage and  enthusiasm
  • Out-of-the-box thinking and flexibility
  • Vision and endurance

We foster these qualities in attitude-oriented seminars, idea workshops, creativity workshops, learning stations, and impulse lectures. We also offer companies to support and monitor their development of innovation culture, the facilitation of innovation projects and the creation of large events for innovation & creativity. 

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We express our own innovation through the development of new creativity techniques and formats (like "Brainstomp©" or the "Salon d'Innovation") as well as our scientific work in cooperations and teaching with different universities.

Typical questions in the area of creativity & innovation competencies are:

  • What can we do in our company or department to create innovative ideas to ensure a competitive advantage? 
  • What can we do to find a new product concept, a product name or marketing idea?
  • What can we do to take advantage of our customer's creative potential for our company ?
  • How can we bend or re-invent the rules of our market?  (see an example)
  • What can we do to fully use the creative and idea potential of our employees? 
  • What can we do to create a culture for our company with innovation being a vital part of it?  


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